How to grow your fashion ecommerce business in 2021
The fashion industry is one of the most competitive industries in the world. It's a $2 trillion dollar industry that continues to grow and change with every passing year. So how can you make sure your ecommerce business keeps up? Here are some tips on how to grow your fashion ecommerce business for this new decade!
1. Keep up with the latest fashion trends
- The latest fashion trends are constantly changing. If you want to be able to sell your clothes, you need to keep up with the current trends and make sure that your store is always stocked with what people are buying.
- You can keep up with the latest fashion trends by keeping an eye on what your competitors are selling and analysing their sales data to find out which products sell well in your niche market.
- You can also follow fashion bloggers or magazines to stay up in the latest trends.
- This will not only help you stay on top of the latest fashion trends, but it will also keep your audience up to date.
- If they see something trending in another store, they are more likely to buy from someone who is current with their styles and tastes.
2. Stay ahead of the competition by investing in long term marketing strategies.
If you want your fashion business to stay afloat in this thriving market, it will be necessary to invest heavily in the long term marketing and advertising strategies .
Email Marketing: Start with an email list campaign The first step would be to start collecting leads from customers who have already purchased items from your website or opened emails sent by your company previously . It may seem like common sense but many brands don't even bother doing this at all because they're so focused on just getting their site up and running without thinking about the future growth of their brand. which is a huge mistake.
Facebook Advertising: Facebook ads are a great way to promote your brand on an even larger scale, and they also help you better understand who your target audience is and what kinds of products people like best . It isn't necessary to be the famous company on social media -- as long as you're maximising your returns on each platform that you participate in then there's no room for competition!
Hire trusted agency : This will allow companies to hire skilled marketing professionals at affordable rates. Also this would include some process such as hiring team members, creatives experts, email marketing experts, ad manager, creating content calendar , finding right influencers etc...
3. Build a strong social media following on Instagram, Twitter, and Facebook
- Connect with influencers and customers on social media to share your content.
- Use a Facebook ad manager like AdEspresso or Smarter Social Ads if you don’t have the time or resources to create custom ads for each platform.
- Promote your products on Instagram with relevant hashtags.
Social media is one of the most important ways to grow your ecommerce business in 2021, but you need more than just a Facebook page and some posts if you want people to buy from you at scale.
Make sure that each social channel has its own strategy for engaging users beyond posting images of clothes or new arrivals. You’ll also have better luck getting customers interested when they see pictures, videos, stories/posts directly from their friends rather than random brands trying to sell them something.
4. Invest in customer service to make sure customers are happy and satisfied with their shopping experience.
Invest in a chat platform to make it easy for customers to ask questions and get quick responses.
• The best way is through email marketing campaigns such as discounts, flash sales or giveaways which can help you increase your audience size exponentially over time.
• Make sure that all of your products are optimized properly so they show up when people search for them on social media platforms like Facebook and Instagram.
• Take advantage of the fact that most consumers research their purchases online before making an expensive purchase decision — use this reality to drive business into your store by using clever PPC ads made with Google AdWords or Bing Ads (the latter has less competition and is still used in many corporates). Research shows how much money ecommerce companies will invest in paid search advertising: 25% plan to increase their PPC budgets in the next 12 months.
• The first step is to think about what your customers need and how you can help them, then offer a solution that they might not even realize they wanted yet! For example, if you sell clothing for children, create some amazing content showcasing different outfits on kids wearing them — make sure it's super cute though ;)
5. Make sure you offer free shipping for all orders over $50 or more.
This is very important in order to attract customers. Most of the time, customers will look for free shipping promotions instead of looking at the products on sale. And if you offer it to them, they are more likely to buy from your store than someone who does not have a similar promotion running.
This tactic has been used by many successful ecommerce stores in the past and it has been proven effective.
- Make sure you offer free shipping for all orders over $50 or more.
In conclusion
As we enter the year 2021, it is important to know what trends will be influencing fashion ecommerce businesses.
The following are some of our predictions for how your business can grow in this new era. Arlox.io will help you with all aspects of digital marketing so that you don’t have to worry about these issues on your own!
Contact us today if you want more information or would like to schedule a time for an expert consultation!
