Your AI-PoweredScaling Partner
A Data-Driven, Scientific Approach to Scaling Your D2C Brand.
Scientific Advertising
Replacing guesswork with structured testing and measurable results.
In today's AI age, intuition isn't enough. We are Scientific Advertisers. We don't just "run ads" – we hypothesize, test, measure, and iterate angles, avatars and hooks.
Traditional agencies see a failed campaign as a loss. We see it as a data point that refines the next hypothesis. We blend empirical evidence with creative intuition to build a dialogue with your customers, not a monologue.
ENGINE
Are you a Tenant or Owner?
Most brands are stuck on a treadmill. We build you a flywheel.
The Hamster Wheel
of Rented Attention
- Unpredictable revenue surges & slumps.
- Paying "rent" for every single impression.
- Zero asset value created.
The Owner
THE FLYWHEEL OF OWNED ASSETS
- First sale pays for acquisition.
- Significantly higher profit margins on repeat purchases.
- Compounding asset value.
Market Context:
US vs India
Scaling metrics differ drastically by geography. A $1M/month brand looks very different in New York vs. Mumbai.
Key Metric Comparison (2025 Est.)
*Market benchmarks represent 2025 industry estimates and vary by niche, seasonal demand, and brand equity. These figures are illustrative and do not represent guaranteed outcomes. See Earnings Disclaimer.
🇺🇸 US Fashion Brand
High CPM Env.- Strategy: Must rely on high AOV (> $100) and LTV. One-time purchases rarely profitable on first click.
- Creative: High-production value + polished UGC. Competition is fierce.
- Checkout: Credit Card / Apple Pay dominant. Low friction.
🇮🇳 Indian Premium
High Volume Env.- Strategy: Lower CPMs allow broader testing. WhatsApp integration is critical for conversion.
- Creative: "Desirability" focus. Celebrity/Influencer association drives massive trust.
- Challenge: RTO (Return to Origin) on COD orders. Verification bots are mandatory for scaling.
The Arlox Scale Trinity™
We refuse to be just another marketing partner. We build a complete brand-scaling engine with three distinct pillars.
Mythos
CREATIVE ADVANTAGE
Led by our Creative Director, We produce high-performance ad creatives designed to capture attention and drive measurable engagement in competitive social feeds.
Sentinel
SCIENTIFIC MEDIA BUYING
Led by the Media Buyer. Daily performance logs and real-time data pivots. We monitor your ROAS daily and make data-driven optimizations to protect and improve campaign performance.
Vault
BRAND VALUE ENGINE
Led by the Conversion Expert. From site CRO to Email/WhatsApp flows, we turn traffic into loyal, high-LTV customers.
Plus Your Experienced Personal CMO
Your personal success strategist who orchestrates the trinity, providing the strategic clarity and data-driven direction needed to grow your brand with confidence.
The Compound
Effect of Ownership
Consider one customer over one year. When you own the relationship, the first sale helps recover acquisition costs. Subsequent purchases through owned channels deliver substantially higher margins, compounding brand profitability over time.
Illustrative example: In this model, the initial acquisition cost is recovered by Week 1. Subsequent email-driven purchases have significantly lower marginal costs, improving overall margin over time. This is a simplified illustration. Actual costs and margins will vary based on your business model and execution.
Week 1
Acquisition Cost Recovered
Week 8 (Email)
Lower Marginal Cost
Improved Margin
Illustrative Model
How an owned-asset strategy can compound revenue over time vs. a rented-attention model. This is an illustrative model only. Results are not guaranteed and will vary based on brand, market conditions, ad spend, and execution quality. Individual results may differ significantly. See our Earnings Disclaimer.
Higher LTV Potential
Higher Lifetime Value in select client case studies.
Results not typical. Individual results will vary.
Scientific Advertising
A system, not a tactic. We apply a systematic, hypothesis-driven methodology to advertising — replacing guesswork with structured testing and measurable results.
1. Objectives & Hypothesis
We separate ‘Growth’ phases from ‘Profit’ phases. You cannot optimize for both simultaneously without breaking the machine.
2. AI Powered Market Research & Analysis
We don’t guess. We analyze creative combinations to identify the highest performing concept - typically, a small percentage of creative drives the majority of results.
3. Consistent Creative Production
Visuals that don’t just look good—they’re engineered to stop the scroll and convert cold traffic.
4. Standardized Precise Execution
A platform-agnostic tracking system. We implement multi-channel tracking to reduce reliance on any single platform's data, providing a more resilient and comprehensive view of our campaign performance.
5. Manual Verification
We verify every dollar manually. No ‘estimated’ pixel data—real bank-account returns and verified profit.
Creative Velocity vs. Revenue
This model is illustrative and is based on a proprietary analysis of high-performing fashion brand campaigns. It does not represent guaranteed or typical results.
Creative is the
New Targeting
To scale to $1M, "ad fatigue" is your biggest enemy. Meta's algorithm needs fresh content to find new pockets of users.
Volume
Testing 10-20 new creative concepts per week.
Format Diversity
Mixing Static, UGC (Reels), and High-Fi assets.
Profitability
lies in LTV
Our strategy focuses on sustainable customer acquisition costs, with long-term profitability driven by customer retention, lifetime value, and owned-channel marketing.
"The brand that can afford to pay the most to acquire a customer wins."
Chart: Cumulative revenue per customer over 90 days. Notice the jump at Day 30 and Day 60 due to automated flows.
Would we make
a good fit?
Truth Is We Are NOT A Good Fit For Most Businesses...
We Will Help
Fashion Brand Owners who have a proven collection and online store that simply need MORE & BETTER sales.
Fashion Brand Owners who are already running paid ads on Facebook & Instagram, but want to diversify and scale with YouTube Ads.
Looking to learn how to create and run profitable video ads for their brand themselves, or with your team's help.
We Won't Help
New brands or products that have yet to be tested to the marketplace. If you are looking to START advertising, we're not the best fit for you.
We are best suited for established brands with proven products that are ready to scale. We are not a business turnaround or rescue service.
Businesses that sell black-hat products, services, or goods that don't actually help the person buying.
Stop Renting. Start Owning.
We only work with brands ready to scale past $100k/month. If you are ready to build an asset, let's talk.