How to double your fashion ecommerce conversion rates
What is a good conversion rate?
The fashion ecommerce industry's standard for a "good" conversion rate is 2%.
This means that for every 100 visitors to your store, 2 of them will make a purchase.
Of course, this number will vary depending on the type of products you sell, your target market, and other factors.
There are a number of ways to increase your fashion store's conversion rate.
Some common methods include:
- Offering free shipping
- Running promotional discounts or sales
- Creating urgency with countdown timers
- simplifying the checkout process
- optimizing your website for mobile devices
What is the Conversion Rate Formula?
The conversion rate formula is simple:
Conversion Rate = Number of Conversions ÷ Number of Visitors
One way to increase your fashion store's conversion rate is by offering free shipping.
According to a study by UPS, nearly 60% of shoppers said that they would abandon their cart if they were required to pay for shipping.
Furthermore, 80% of respondents said that they would be more likely to shop with a retailer again if they received free shipping.
Offering free shipping is a great way to increase your conversion rate and keep customers coming back for more.
There are a few different ways you can offer free shipping:
- Offer free shipping on all orders over a certain amount
- Offer free shipping for first-time customers
- Offer free shipping on returns
No matter how you choose to offer free shipping, be sure to make it clear to customers that they will not be charged for shipping.
The last thing you want is for customers to be surprised by a shipping fee at checkout.
Running promotional discounts or sales
Another great way to increase your fashion store's conversion rate is by running promotional discounts or sales.
According to a study by Adobe, 52% of shoppers said that the ability to find a deal or discount was the most important factor in determining where they made their purchase.
There are a number of different ways you can run a promotional discount or sale:
- Offer a percentage off all orders
- Offer a fixed amount off all orders over a certain amount
- Offer free shipping on all orders
- Offer a discount on specific items or categories
No matter what type of promotional discount or sale you run, be sure to make it clear to customers what they are getting.
The last thing you want is for customers to be confused about the details of your promotion.
Creating urgency with countdown timers
Another effective way to increase your fashion store's conversion rate is by creating urgency with countdown timers.
Countdown timers are a great way to create a sense of urgency and encourage customers to make a purchase before it's too late.
According to a study by ConversionXL, adding a countdown timer to your website can increase conversions by up to 7%.
There are a few different ways you can use countdown timers to increase your fashion store's conversion rate:
- Use a countdown timer to offer a discount for a limited time
- Use a countdown timer to offer free shipping for a limited time
- Use a countdown timer to highlight an item that is low in stock
No matter how you choose to use countdown timers, be sure to make them visible and easy to understand.
The last thing you want is for customers to miss your countdown timer and miss out on the opportunity to take advantage of your promotion.
Simplifying the checkout process
Another effective way to increase your fashion store's conversion rate is by simplifying the checkout process.
According to a study by Baymard Institute, 67% of online shoppers said that they had abandoned their cart because the checkout process was too complicated.
Furthermore, 58% of respondents said that they would be more likely to make a purchase if the checkout process was simpler.
There are a few different ways you can simplify the checkout process:
- Remove unnecessary fields from the checkout form
- Offer guest checkout for customers who don't want to create an account
- Save customer information for future purchases
- Offer multiple payment options
No matter how you choose to simplify the checkout process, be sure to test it and make sure it is easy to use.
The last thing you want is for customers to get frustrated with your checkout process and abandon their purchase.
By following these tips, you can increase your fashion store's conversion rate and make more sales.
Remember, the key is to experiment and find what works best for your business. There is no one-size-fits-all solution when it comes to increasing your fashion store's conversion rate.
What works for one fashion store might not work for another. The important thing is to keep testing and tweaking until you find what works best for you.
By following these tips, you can increase your fashion store's conversion rate and make more sales. Remember, the key is to experiment and find what works best for your business. There is no one-size-fits-all solution when it comes to increasing your fashion store's conversion rate. What works for one fashion store might not work for another. The important thing is to keep testing and tweaking until you find what works best for you.
If you're looking for more ways to increase your fashion store's conversion rate, check out our blog post on 5 Ways to Increase Your Fashion Store's Conversion Rate.
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